Celebrating A Successful Waitrose Taste Testing
March 27, 2024

Our sales team pull out all the stops ...

It's not everyday that you are invited to the headquarters of the UK's most prestigious supermarket chain to showcase your beers. Last week we had such an opportunity and our team did us incredibly proud. Josh (featured), Tamsyn, Pat and Danny visited Waitrose's HQ in London where they were able to share their knowledge and passion for our award-winning beers with more than 300 Waitrose colleagues. "We focused mainly on those beers that are already listed in Waitrose outlets around the country," said Danny our Sales Director. "But we couldn't miss out on the chance to also introduce our Without® 0.0% alcohol free range of beers. We are hoping that since the category of alcohol free beers is growing so quickly, we might successfully also get this really popular line of beers listed some day soon as well." All in all, Waitrose truly made us feel very welcome. We had a load of fun and it was a very special and exciting experience for our sales team. Our sincere thank you to everyone at Waitrose HQ who made this possible. We value this partnership as deeply as we know you do! Cheers to the very best of partnerships ongoing 🍻

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